Buy the Dip is an investment strategy that involves buying an asset after a significant drop in its price, with the hope that it will rise again afterward. Very popular in the world of cryptocurrencies, this approach is based on the idea that market corrections are buying opportunities at reduced prices, especially if one believes in the long-term potential of the asset.

The expression "buy the dip" is often used on social media (notably via the hashtag #BuyTheDip) to encourage buying during moments of panic or high volatility when many investors are selling.

However, this strategy carries risks: not all drops are followed by a recovery. Buying too early or without analysis can lead to further losses if the market continues to fall.

To limit these risks, some investors combine the "buy the dip" with an approach in DCA (Dollar-Cost Averaging), which involves regularly investing fixed amounts, regardless of market conditions.